Why You’re Seeing More $1,000-Per-Night Hotel Rooms

A $1,000 nightly rate is the new norm at luxury hotels.  

The firm noted that the totals are likely even loftier than what was reported, since smaller, ultra-luxe hotels—think African safari lodges or European bed-and-breakfasts—don’t always offer up their monthly and weekly revenues to the report. 

“It’s always been expected that if you were in Paris or New York or London, you were going to pay a premium, but now you’re seeing it elsewhere,” Peter Ricci, director of Florida Atlantic University’s hospitality and tourism management program, told Travel Weekly. “It depends on the market and time of year, but there is absolutely a small percentage of overall travelers that is able to hit that price point.”