Indie romantic comedy You, me and him The film will be the first to use a new experimental digital and marketing platform offered by The Fithian Group that will match producers and filmmakers directly to theaters without partnering with a traditional distributor.
The Fithian Group was founded late last year by John Fithian — who headed the National Association of Theater Owners for nearly two decades — along with two of his longtime lieutenants at NATO, Patrick Corcoran and Jackie Breneman.
Earlier this month, the consulting firm announced Attend, its new distribution and marketing marketplace in its experimental alpha development phase. Attend is intended to match a movie like You, me and him With the right makeup of cinemas based on different data. A filmmaker will upload various data into the platform, which will use AI to determine where the film can perform best.
The platform has endorsed a heavyweight list of nearly 100 filmmakers and producers, including Damien Chazelle, Patty Jenkins, Sean Baker and Lorenzo Di Bonaventura.
You, me and himAbout whether a ménage à trois can save a marriage, Dean Levi Degerman directs from a script by his real-life wife, Selena Ringel, who also stars in the film alongside Ritesh Rajan and Sydney Park. Roberto Aguirre, Mariana Borrelli, Graham Sibley and Anna Campbell co-star.
“We tell stories inspired by our own lives. The film began with a moment that made me question my own sexuality, social norms, and honesty in relationships, which, needless to say, is the experience with your husband. There was a lot of traveling to do. [Dagerman]” said Ringel.
As theater operators face product shortages due to production delays caused by pandemics and labor strikes, Attend is designed to expand the annual theatrical release slate by offering exhibitors mid-range films that Gone from theaters are films seeking international domestic release, and independent films that typically have a limited theatrical release but may gain a wider audience based on data. Theater selection, scheduling and marketing.
Fithian Group is working in collaboration with Vista Group and its leading technologies to develop this platform.
“We believe there’s a huge opportunity to rethink the way movies get to theaters and the way movies get to audiences,” says Brenneman. “Attendance Theater allows for unprecedented collaboration between filmmakers, theater owners and marketers in expanding the reach of filmmaking. You, me and himand by embracing Dan and Selena’s experiences, we believe we have an ideal project to create tools that will become attended to.
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