Half of the Millennial generation trusts product recommendations from influencers
What’s more, 50% of millennials put their trust in the product recommendations of social media influencers, surpassing their trust in their favorite celebrities, which is 38%.[11] The key factor behind this trust? Authenticity: An impressive 88% of millennials say they value authenticity in the influencers they follow – setting a transparent framework, rooted in connection and honesty, for marketers to emulate.
In 2021, 3.8 million Instagram posts had the hashtag “advertising.”
In 2021, Instagram reported impressive growth in ad content, with 3.8 million posts worldwide using the hashtag #ad – a major increase of 27% in comparison with the three million reported by the social media platform in the previous 12 months[3] and a transparent sign of its evolution as a key player in the world of digital promoting.
In 2022, influencer spending reached $4.14 billion
Influencer marketing made a quantum leap in 2022 as spending in the sector skyrocketed to $4.14 billion.[3] This is a powerful number, representing a rise of roughly one billion dollars in comparison with the previous 12 months. With this approach, the longer term of influencer marketing looks vivid.
The minimum average cost for a sponsored YouTube video with 1 million views is $2,500
In the YouTube sponsorship landscape in 2022, the typical reserve price for videos that received over a million views was $2,500. Videos that received between 500,000 and a million views achieved a more modest price of $1,105 and the next average maximum price of $16,234.[3]
The minimum average cost for an Instagram post with 1 million followers is $1,200
Instagram influencers with over one million followers saw their star power translate into posts with a mean minimum price of $1,200 in 2021. Meanwhile, macro-influencers (from 100,000 to 1 million followers) opted for a lower average minimum cost of $185 per post, with the choice to extend to a mean maximum cost of $2,500.[3]
The minimum average cost of a Tik Tok post with 1 million followers is $1,034
TikTok mega-influencers with a fan base of over one million followers have achieved a mean reserve price of $1,034 per video. Macro-influencers on the platform, with followers starting from 100,000 to 1 million, saw a lower average minimum of $151 per post, with the chance to earn a mean of $793.[3]
Credit : www.forbes.com
