Independent podcasting company Acast has entered into a new partnership with TED Audio Collective to become the exclusive advertising sales, hosting and distribution partner for the brand.
The TED Audio Collective features 26 podcasts in business, tech, health and wellness, and other genres, covering popular topics, including , , and more. The network has 176 million listeners globally each year.
The partnership, which will see the podcast widely distributed, applies to all territories except Australia and New Zealand. TED Audio Collective was previously with PRX, and is with ARN in Australia and New Zealand.
“We’ve had a relationship with Ted internationally for some time. We’ve represented some of his sales internationally, and now it’s really exciting to have a global deal with him,” said Acast KC. EO Ross Adams said in an interview. “They want to grow globally and really, take a stand from a global perspective, not just from a kind of American perspective, and that’s exactly what we do.”
“At TED, we are dedicated to discovering, discussing and spreading ideas that spark conversation across our global network,” said Alan Seifert, head of global business development at TED. “With Acast’s leading ad tech tools and partnerships, we believe this partnership will help TED Audio Collective continue to scale worldwide.”
Categories in the TED Audio Collective, including business, tech, health and wellness, are high-demand areas for advertisers and stand to help Acast expand its monetizable prospects, Adams added. In Q3, the company saw a 31 percent increase in monetizable hits compared to the same period last year, with more than one billion listeners to the Acast podcast.
The company, which operates worldwide but is headquartered in Stockholm, has 135,000 podcasts, 2,700 advertisers, and one billion quarterly listeners, more than any podcasting app or other listening platform. but are monetized.
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