SXSW is heading to London next year.

Far to the south to the south-west, going to the north-west.

After nearly four decades in Austin, the world-renowned festival is launching a European edition in the UK next year. The inaugural SXSW London will take place in June 2025, with innovators and creators from across industries descending on the British capital.

“SXSW London will build on Austin’s incredible legacy, delivering an event that highlights how SXSW is a place for professionals and creators to make meaningful connections, unexpected experiences, and ideas that shape the world. I can help explain why it’s the go-to destination,” Randall Bryan, managing director of SXSW London, said in a statement.

Like its counterpart in Austin, SXSW London will be a mecca of creativity, culture and technology but will have its own distinct edge due to the city’s dynamic personality and proximity to Europe. Currently, more than 20 million people are working in the creative and technology sectors in the old continent. Additionally, London is responsible for more than half of the UK’s entire creative industry’s economic output of £125 billion (about $156 billion). In other words, the fair will not suffer from a shortage of bright minds.

Over the course of a week, the festival will transform dozens of venues, galleries, clubs and other spaces in Shoreditch. East London’s colorful neighborhood is a hub of creative, cultural and technological innovation, so it’s well suited to host the event. The festival will include keynotes, music showcases and tech displays. You can also see the rollout. Rob’s house for the occasion.

To give you an idea of ​​the caliber of guests, SXSW Austin has welcomed high-profile speakers from Barack Obama and Steven Spielberg to Mark Zuckerberg and Mark Cuban. It has also featured musicians like Billie Eilish, Dua Lipa, and Ed Sheeran, no less. SXSW London will naturally focus on showcasing creative talent from across Europe.

SXSW London will also introduce visual arts, design, and fashion programming, running a series of exhibitions and immersive experiences in public spaces at its East London campus. In addition, the event will continue to promote Austin’s focus on climate action and sustainability.
More details about the SXSW London 2025 program will be announced in the coming months, with badges expected to go on sale in October. You can register your interest. SXSW London website.