Whether you’re the type to lounge by the pool wrapped up in a page-turning read or a seasoned surfer who breaks the waves like it’s no big deal, a well-rounded, high-quality summer swimsuit It is important to make a collection. And no one understands this better than the industry’s emerging swimwear brands. These newcomers are bringing new designs and earth-friendly clothes to the table, making it easy to reinvigorate your assortment with the latest and greatest in the beachwear scene.
For one, veteran designer David Koma just launched his own swimwear brand, Let’s go swimming., which centers around his love (or obsession as he puts it) for sharks. “For as long as I can remember, I’ve admired magnificent creatures; they’re incredibly important to ecosystems and marine life,” Koma tells TZR on Zoom. “And when I was thinking about the swimsuit, I thought, ‘Why don’t I make it? [sharks] The heart of the brand?One of the brand’s primary goals is to clean beaches, save oceans, and protect sharks by working with divers and charities on community projects. As for the products, everything is made from organic cotton, recycled polyamide, and ECONYL, a regenerated nylon yarn made from waste materials like fishing nets.
Meanwhile, longtime swimwear designer Summer Rap, who has held positions at Quiksilver, Amuse and Volcom, saw a gap in the market for high-quality swimwear that didn’t break the bank. So he launched his brand, Summer of ’78, this March. To make attainable pricing possible, the creative director and founder cut out the middle man – meaning Summer of 78 sells directly to (and talks to) its customers. “We have a really extensive technical team, and we go through many layers of testing everything from quality control, fit, color to UV protection,” she tells TZR over the phone. And the masses are loving her inaugural collection (more on that below).
As summer is just around the corner, read on for six up-and-coming swimwear brands.
Let’s go swimming.
Chloe Swimming was born, well, a week ago. But the brand has been operating for almost four years now. According to Koma, the idea came to him while on vacation with his friends – over a cocktail, to be more specific. Now, he’s finally able to share it with the world. “It will come in several drops, and the whole story will be told through three or four drops because I have such angles and narratives in mind,” he says of the Let’s Swim concept. For the first collection, the designer looked to ’80s silhouettes — think high-cuts and bootie-baring bottoms — as well as classic, timeless colors, including black, white, red, blue and yellow. You’ll also find references to that decade through its campaign imagery, which alludes to Playboy and the Pirelli calendar.
He cried
Kióhne was conceived in 2021 by founders Lydia Vousvouni and Amelia Theodoropoulou, who met during their tenure at Athens-based label Zeus+Dione. Sharing a passion for Greek craftsmanship (they’re both Greek), the friends and now business partners joined forces to launch a swim and resortwear brand. Result? A mix of timeless and of-the-moment suits inspired by architecture, nature and summer in Greece. Not to mention, Kiehne counts Gwyneth Paltrow as a fan — check her out 2022 photo shoot for the Financial Times in which his black color stands out. Bay suit.
Summer of ’78
Named after the year Rapp was born, Summer of 78 aims to provide consumers with classic yet sexy swimwear at a wallet-friendly price. “Our palette is narrow and timeless for the launch of the brand, but as we expand into summer, we’ll introduce fun prints and bright colors,” says the designer. And even though the label has only been around for two months, it’s already gaining attention. “Our one-pieces are doing really well, even better than I thought,” says Rapp, who also owns the design agency. Add black., explains. “The best-selling group ever. The French Wave; The look has a bit of pressure and holds you in.” And Rap himself can’t get enough of bandeau tops. “I wear them as a layering item with denim or high-waisted pants. kept.”
Following suit
Brigid Smith dreamed of creating her own swimwear brand since she was eight years old, and in 2020 she turned that dream into reality. Following suit, a quirky-cute line created by skilled seamstresses in New York City. Its website sums up the label, “We create bohemian staples that aim to capture the joie de vivre that every summer brings.” Smith’s vision comes to life through cut-out one-pieces, floral-patterned bikinis, and more playful swimwear that’s guaranteed to evoke joy (especially for the hardcore crowd).
Masara
Like the brand ethos of Let’s Swim, a three-year-old brand Masara, which means “soaking wet,” was born out of founder Francesca Fabrice’s passion to offer consumers fashion — specifically, beachwear — that’s kinder to the earth. With this mission in mind, Fabris turned to the aforementioned ECONYL yarn. Sourced and manufactured in Lombardy, Italy (a town located just outside of Milan), the line runs the gamut from black string bikinis to 80s-looking neon one-pieces. In other words, there’s a suit for every style sensibility – and every escape.
Melo the label
Move your swimwear collection to Rio de Janeiro with the brand from co-founders Cindy Mello and Ryan Horne. Melo the labelEstablished in 2020. The label pays homage to vintage 80s photos taken in the Brazilian city. Sensual and equal measure, the products are sprinkled with abstract prints and cheerful colors. Sustainability is also a cornerstone of the brand—everything is designed and manufactured in Los Angeles.
Credit : www.thezoereport.com
