is meta. Spend billions on chips. One executive said its AI ambitions are on the upswing, and one in all its efforts is focused on its video platform.
Now through 2026, as a part of Meta’s “Technology Roadmap”. The company is developing an AI model for power recommendations. For its videos and user feeds, Facebook chief Tom Ellison said Wednesday on the Morgan Stanley tech conference.
Now in its third phase, Ellison said Meta is working to proceed validating using large language models (LLMs) and generative AI to power, and scale, more products.
“Instead of just powering Reels, we’re working on a project to power our entire video ecosystem with this single model, and then we’re also going to power our feed recommendation product with that model,” Allison said. can add to present through.” “If we get this right, not only will the recommendations be more attractive and more relevant, but we predict they may be more responsive.”
Historically, Meta has had different AI model powering recommendations for each product, such as rails, groups and feeds, Ellison said. The first step in Meta’s “technology roadmap” was to switch the current recommendation system from computer chips to GPUs, or graphics processing units, “to perform higher,” Ellison said. But last year, Ellison said, the company began looking at using LLM and generative AI for power recommendations.
“What if as a substitute of getting per-product advice models, we had a advice architecture that would power all of our advice products, and it leveraged a lot of information,” Allison said. Can,” Allison said.
Ellison said the company tested the new recommendation architecture with Rails, and used the same data as the previous model. Facebook Reels accounts for about a third of Facebook’s video time, Ellison said, while video time on the platform accounts for more than 50 percent of total time spent on the site. The meta ended up with 8-10%. Reels viewing time gain on new architecture.
“What this tells us is that this new model architecture is learning from the information more efficiently than the previous generation,” Ellison said. He also said that the company is focusing more investment on enhancing its models with the right hardware.
In addition to video, Ellison said Meta is working on other creative AI efforts, including digital assistants and improving its chat tools in feeds and groups.
Credit : qz.com
