It was a protracted and slow decline for the Nissan GT-R. Introduced in 2007, the R35 was once a reasonable supercar; now it’s just a supercar and its price is analogous. Besides being a 17-year-old Nissan, you will not be surprised to learn that Nissan has only averaged one sale per day this 12 months.
The GT-R’s pace for 2024 was set in Nissan’s first-quarter sales summary released Tuesday. At the tip of the primary quarter, Nissan reported sales of 77 GT-Rs over 77 “sale days” – that is about 22-23 cars per month and just half the paltry 143 Nissans sold in the primary quarter of last 12 months. This is familiar territory for the GT-R, which first crossed the edge in October 2017, when just 21 cars were sold. Since then, GT-R sales have never exceeded 90 units per month, a number that was already reached in 2018. Unit numbers have dropped infrequently, but Nissan still consistently sells several dozen units.
The GT-R’s low sales are widely attributed to the automotive’s rising costs since its June 2008 launch, when it began at $69,850. Today it costs $122,985 delivered and has only 85 more horsepower and 37 pound-feet more torque. But that is a bit unfair for the GT-R, which, like the whole Nissan lineup, has been neglected within the Carlos Ghosn era. It’s also less drastic whenever you think about inflation and find that the 2008 GT-R’s MSRP can be $104,540 in today’s money.
Of course, we cannot have many more months to look at the R35 float across the drain, as Nissan will soon pull the plug. It will make way for the R36, which Nissan executives recently confirmed is within the early stages of development, with multiple designs under evaluation and almost actually an electrified powertrain. It’s unclear when that can occur, but one thing is definite: Nissan is not giving up on Godzilla.
Credit : www.thedrive.com