Here in the UK, Swiftmania is upon us: the pop superstar kicked off the first of 15 UK concerts on Friday night.
Estimated to contribute a total of 997 million pounds (or $1.26 billion) to the UK economy, Taylor Swift has officially landed in Edinburgh as thousands flock to the Scottish capital, glittering, handmade bracelets, and don cowboy boots – the signature of the Era Tour.
His popularity has skyrocketed in recent years thanks to re-recordings of his entire discography, including – and – all of Taylor’s versions. The recently released has made it to the set list.
Tickets cost thousands. The Pennsylvania-born star has sold out shows around the world. They are second only to The Beatles with the most weeks at number one on the Billboard 200. Everyone is asking the same question: Why is she so popular? His colleagues think so.
“She wants it,” explained co-star Lana Del Rey BBC News. The singer was featured on Swift’s 10th studio album, Track. “She’s told me so many times that she wants it more than anyone. And how amazing — she’s getting exactly what she wants. She’s running, and I think it’s really paid off. Is.
Brit Award winner Ray called Swift “an absolute powerhouse”. The singer continued: “She’s just one of those rare timeless artists who gets it right every time.”
KT Tunstall, best known for her hits, said Swift has the “resilience and chutzpah to own a huge machine, employing thousands of people.” Tunstall added: “In order to handle it and handle what’s coming out publicly, you only have to be once.”
Around 1.2 million fans are estimated to attend the 15 UK tour dates, spending an average of 848 pounds ($1,085) per ticket.
A recent “Softonomics” report produced by British bank Barclays featured a behavioral scientist, who likened its effects to the fan craze associated with Elvis and The Beatles. Dr Peter Brooks said: “Whoever came up with the phrase ‘money can’t buy happiness’ was clearly not Swifty. There is growing evidence that spending on experiences is worth more than buying physical goods. enhances happiness and well-being, especially if the experience is shared with friends and loved ones,” he said.
“When it comes to cultural icons like Taylor Swift — as we saw in the ’50s and ’60s with Elvis and Beatlemania — supporters have such a strong connection to the artist and the rest of the fandom that the willingness to spend is even greater. For die-hard non-fans, £848 may seem like a lot of money for a concert – but for Eras tour ticket holders, every pound they spend is an investment in the memories they make. Will create.
Credit : www.hollywoodreporter.com
