Businesses are increasingly turning to AI to enhance and complete their operations. According to a Forbes Advisor survey, businesses are using AI in a big selection of areas. The hottest applications include customer support, with 56% of respondents using AI for this purpose, and cyber security and fraud management, adopted by 51% of companies.
Other notable uses of AI are customer relationship management (46%), digital personal assistants (47%), inventory management (40%) and content creation (35%). Businesses also leverage AI for product recommendations (33%), accounting (30%), supply chain operations (30%), recruiting and talent sourcing (26%) and audience segmentation (24%).
Businesses are using AI to enhance the client experience.
AI is playing a vital role in enhancing customer experiences across all touch points. According to a Forbes Advisor survey, 73% of companies use or plan to make use of AI-powered chatbots for immediate messaging. Moreover, 61% of firms use AI to enhance emails, while 55% use AI for personalized services, corresponding to product recommendations.
Businesses also leverage AI for longer written content, corresponding to website copy (42%) and personalized ads (46%). AI has infiltrated phone call handling, as 36% of respondents use or plan to make use of AI in this domain, and 49% use AI for text message optimization. With AI increasingly integrated into diverse customer interaction channels, the general customer experience is becoming more efficient and personalized.
Business processes are improving with artificial intelligence.
AI is allowing firms to grow to be more agile and productive. According to a Forbes Advisor survey, AI is used or planned to be used in various elements of business management. A major variety of enterprises (53%) apply AI to enhance production processes, while 51% adopt AI for process automation and 52% use it for SEO tasks corresponding to keyword research. Use for
Companies are also leveraging AI for data collection (40%), idea generation (38%) and mitigating security risks (38%). In addition, AI is getting used to streamline internal communications, projects, presentations and reports (46%). Businesses also employ AI to jot down code (31%) and website copy (29%).
Credit : www.forbes.com
