Screenshot: Chris Matyszczyk/ZDNET
Meet Samsung’s latest spokesperson: Grandma.
You may not have seen anything like this before, definitely when it comes to technology. But Samsung has decided to shake things up a bit, and not less than for me, it’s an uplifting move.
Every time a brand new gadget comes out, young individuals are the first to get it. And apparently I “understand” in each senses.
Instead, welcome Samsung’s granny Fluencer.
Of course, this will likely sound like an oxymoron. Influencers are at all times young, loud and energetic. These could also be three words you don’t need to associate with an air conditioner. Especially one called WindFree.
So to advertise it WindFree air-con unitSamsung hired a grandmother who not only has a number of knowledge about technology, but in addition could make her granddaughter look completely bizarre.
The Korean company says Samsung air conditioners have modified, “even for the most resistant ones.” Apparently it’s about older people.
Grandma is unimpressed by her granddaughter’s haughty dismissal of baby boomers as individuals who never change their minds. And yet here’s a grandmother explaining to a Gen Z member of the family that the world has modified and she or he is its vanguard.
The more the granddaughter questions her grandmother’s knowledge, the more the grandmother shows that there’s way more to her than her younger, cool self ever thought.
Grandma has so many tricks up her sleeve that some may wonder how she does it.
The ad morphs into all types of motion movie references and stunts. But then comes the granddaughter’s biggest query: “Can you sell it like a regular YouTuber?”
And yes, after all, Grandma manages to persuade even the Generation Z dictator.
You might imagine it’s frivolous fun, but possibly it’s greater than that.
In the past, stereotypes often involved young people mocking older people’s supposed ignorance of technology. However, as grandma says, the world has modified.
I believe that older people at the moment are way more accustomed to how modern technology works and the way it’s created. (Even in the event that they don’t at all times like them.)
They pick up latest gadgets faster and are more willing to accept latest technological trends. (Even in the event that they don’t at all times want to embrace them.)
Well, it was older generations who invented a lot of the technology that’s ubiquitous today. If he were alive today, Steve Jobs can be 69 years old. Would he be fired for his lack of technological knowledge? What about Bill Gates, 68?
And while Nvidia CEO Jenson Huang can have the world of AI in his hands and the remainder of the world at his feet, he isn’t what you’d call a spring chicken. He is 61 years old.
So Samsung could have made a giant step forward by presenting a chunk of technology in a way that was, perversely, more modern than many other typical tropes.
I ponder if Grandma shall be the next global spokesperson for the Galaxy S25.
Credit : www.zdnet.com
