Fox Entertainment and Hulu are maintaining their mutually beneficial streaming arrangement.
The network and the Disney-owned streaming service have signed a new, multi-year content partnership deal. Under the deal, Fox’s primetime entertainment shows – from Gordon Ramsay’s Culinary Universe – will continue on Hulu the day after their on-air premieres. The deal also includes an expansion of the marketing alliance the two outlets formed last year, with Fox and Hulu branding jointly appearing on promotional materials.
“Our friends at Hulu and Disney Entertainment are exceptional partners, driving mutual growth and strong results together,” Fox Entertainment CEO Rob Wade said in a statement. “Through our new agreement, we look forward to expanding on this impressive track record and collaboratively shaping the future of television in today’s changing media landscape.”
Fox doesn’t have a large-scale SVOD platform of its own, and its FAST service, Tubi, doesn’t carry all of the network’s programming (nor does it have next-day streaming for the shows it used to carry). is). Fox was a partner in Hulu in the streamer’s early years before Disney acquired Fox’s stake in the 2019 acquisition of 21st Century Fox. Fox’s animated shows and libraries (which, after the merger, are owned by Disney) are regularly among the most-watched streaming shows in the United States, according to Nielsen data.
“Our long-standing, valued partnership with Fox has cemented Hulu as the next-day streaming home for Fox’s current hits and out-of-season episodes of key Fox titles, and we continue to offer unscripted, unscripted and are excited to continue offering the animated series to our subscribers,” said Hulu General Manager Lauren Tempest. “Our collective marketing efforts, which will continue with this new deal, have produced impressive results and helped viewers successfully find the shows they want to watch, when they want to watch them. are.”
Credit : www.hollywoodreporter.com
