Mozilla, the company that owns Firefox, Acquired Fakespot in May.. Fakespot, a startup that helps users identify fake news through websites and browser extensions, uses an A-to-F scale to find fake reviews on Amazon, Yelp, TripAdvisor, Walmart, and eBay. has been used to
Fakespot’s Review Checker will be released on Firefox version 120 for desktop and Android on November 21, 2023. According to MS Power User.
This is scary news for those who plan to use AI technologies, especially generative AI tools like ChatGPT, to flood product reviews. Fakespot can make this task even more difficult by using its AI to spot fake product reviews.
Saud Khalifa, founder of Fakespot told Axios At the time of acquisition, reviews are critical to the online shopping experience because “you can’t touch the product,” he said. “You really need reviews.”
“[Fakespot] It uses a state-of-the-art artificial intelligence (AI) and machine learning (ML) system to detect patterns and similarities between reviews to flag those most likely to commit fraud.” Mozilla product chief Steve Teixeira told Axios in a press release about the purchase. “Using Fakespot, a shopper is able to quickly see where deceptive reviews are artificially boosting a product’s ranking in search engines. Because Mozilla is committed to ethical AI and responsible advertising. Expanding our work around, Fakespot is a natural fit.”
Credit : mashable.com
