ChromaA startup creating a new type of audiovisual entertainment for mobile devices has been sold.
The company, which was backed by Twitter and Medium co-founder Buzz Stone as well as Pinterest co-founder Evan Sharp, is headed by the London-based audio technology company. bronzean AI music startup.
Founded by record producer Lex Dromgoole, who is expressed his hope for AI in music.and Composer William GouldBronze creates tools that artists use to package music into a “productive, interactive, or personalized experience.” Bronze has tested its engine with Beatport, XL Recordings, A24 Film, Musician Revelation, Arca, and Jai Paul, as well as Oscar-winning sound designer Nicholas Baker.
Bronze says it worked with Chroma before the acquisition on an app called “”Eternal light“A virtual world that offers an audiovisual experience designed to explore the music of Venezuelan producer, DJ, singer, and songwriter Arca in an “immersive digital space”. The movement of the music player, Reacts to changes in position and activity, meaning users can move through the virtual world, engaging with sounds as part of their journey.
Terms of the deal were not disclosed, but all Chroma stock will be converted to Bronze stock. Chroma co-founder Andreas Pihlström will join Bronze’s advisory board, but the acquisition was more focused on IP than talent.
On that front, Bronze says an API will be created for the engine that was built for LuxEterna so that similar functionality can be plugged into any game-building platform. The acquisition will also help scale the visual capabilities of Berzon’s engine, which the company hopes will gain more traction in interactive entertainment in the future.
“As we move into an era of creative visual and audio environments, the acquisition of Chroma enables Bronze to empower artists, musicians, and anyone with a creative spirit to express themselves with a new generation of dynamically responsive creative tools. will make,” Sharp shared. A statement
According to The pitch bookCroma had raised $7.19 million in two seed rounds that ended in May 2022. Investors include 14W, Adjacent, Hidden Ventures, Singular, Spoti Angels, Plus Biz Stone and Pinterest co-founders Evan Sharp and Ben Silbermann. Sharp also invested in bronze in August 2024.
Credit : techcrunch.com
