HMD really wants us to have more fun. Earlier this 12 months, it announced a collaboration with Mattel on its upcoming Barbie flip phone. Now he’s working with Heineken and creative company Bodega on one other project that goals to tap into nostalgia: Boring Phone. More details will be found on Heineken’s website – you have to be not less than 21 to view – however it’s mainly a translucent flip phone, no apps, just a good retro look that may aid you connect with friends on a cold call.
The Boring Phone apparently exists – I do know, I used to be skeptical too – but it can be a giveaway only and won’t be sold. It is a limited edition, and Heineken’s website states that 5,000 pieces shall be produced. Inside there is a 2.8-inch QVGA display, outside there is a 1.77-inch display, a 0.3-megapixel camera and a 3.5mm headphone jack. It supports calling and texting over 2G, 3G, and 4G, but good luck finding a working 3G network anywhere in the US.
However, specifications don’t matter; The boring phone is a marketing ploy and, truthfully, quite funny. If you would like navigation, Heineken’s promotional website suggests you just text your pals for directions. You may play Snake, a nod to Nokia’s HMD license. And once more, translucent technology is in the news. Call it a comeback.
Boring Phone shall be available in the UK via social media and in other markets later in the 12 months. And when you don’t win, from June you’ll have the opportunity to download an application that may “bore smartphones.” Sign as much as the Heineken website to not sleep to this point with all the pieces Boring Phone.
Credit : www.theverge.com
