Sure, April may only be 10 days old, however it’s already shaping up to be considered one of the busiest months yet, no less than when it comes to fashion news. From fashionable campaigns (see Prada, Miu Miu, AND FRAME) to latest shopping experiences (see the RIXO pop-up in New York), brands are kicking off the long-awaited season – in all its sunny glory – with among the most charming events we have seen all 12 months.
First, more in regards to the latest season’s campaigns. Both luxury and contemporary brands have engaged Hollywood’s biggest stars of their latest advertisements. For example, fashion houses Prada and Miu Miu used Scarlett Johansson and Gigi Hadid, respectively, to model their latest handbags. Meanwhile, cool girly denim brand FRAME has recruited rising model Amelia Gray Hamlin, who’s the daughter of Real Housewives of Beverly Hills alum Lisa Rinna is the face of the summer 2024 denim campaign.
And when you’re within the Big Apple this month, don’t lose sleep over the New York pop-up RIXO, which opens on April 22 at 19 Prince Street. Another brand you possibly can turn to to fix your warm-weather outfit? Gianvito Rossi, who celebrates the tenth anniversary of the long-lasting Portofino sandal, releases a limited edition collection (more details to come).
Read more about crucial fashion news in April. And as all the time, check back with this post as it’s going to be updated throughout the month.
Malene Birger and Moda Operandi make their capsule debut
Author: Malene Birger has collaborated with Moda Operandi on a 15-piece summer collection that can soon appear in your warm-weather wardrobe. Launching on April 12, this limited-edition capsule features a wide selection of products, from statement cotton swimsuits to timeless black and white swimsuits. “Our summer vacation capsule with Moda Operandi was inspired by the perfect off-duty wardrobe with subtle updates on familiar favorites,” By Malene Birger creative director Maja Dixdotter said in a press release. In other words? Book this tropical getaway ASAP.
Louis Vuitton presents the “Low Key” collection.
Louis Vuitton will launch in spring 2024 Low key, latest range of purses. The collection, debuting in two styles, combines minimalism and the timeless sort of the French fashion house. Available in black, cognac and limestone, Low key tramp the silhouette has a roomy shape and a characteristic elegant padlock on the strap. Meanwhile, Shoulder bag is a model with a structured look decorated with a rounded strap with a buckle and a shiny gold padlock from the luxurious brand.
Larroudé designs a set for The Le Guanahani rosewood
I discovered perfect holiday shoes. On April 9, eponymous footwear designer Marina Larroudé released 4-piece collection in partnership with Rosewood Le Guanahani, a luxury resort in St. Barth. The capsule, which ranges in price from $290 to $330, includes sandals and wedges, each decorated with beachy gold shells. “I was inspired by the candy-colored tones of the Rosewood Le Guanahani suites – featuring light lavender and turquoise found throughout the property, with the addition of luxurious accents of gold with shell-shaped embellishments,” the brand’s founder said in a press release. “Larroudé has always harbored the same joy of life that emanates from St. Barthe.”
Edie Parker and St. John are releasing their collaborative album 4/20
Edie Parker and St. John are celebrating April 20 in the most unexpected way of the season cooperation, which consists of two Tweed Burn bags – a clutch and a shoulder bag. New styles are created using knitted blankets from archival yarns at the St. John’s in Southern California. “Their handbag collaboration is generating both conversation and real fire,” Brett Heyman, creative director of Edie Parker, said in a press release. “These bags are perfect for girls who lunch, ladies who walk through the grass, and everybody in between.” He runs the campaign gossip Girl alum Leighton Meester, who is seen holding bags in the photos, wearing a custom St. tweed outfit. John.
HOKA and Free People team up on sneakers
Running will become much more stylish with HOKA and FP movements footwear cooperation, marking their second partnership (the first took place in 2022). Blending fashion and functionality, the three new limited-edition sneakers feature bold hues and best-selling HOKA silhouettes. You can buy sports shoes on April 18.
LoveShackFancy and Kendra Scott present the collection
April 17 LoveShackFancy and Kendra Scott has launched a limited edition capsule jewelry collection that features feminine, flirty details reminiscent of bows, hearts and flowers. “My two daughters and I are huge Kendra Scott fans,” LoveShackFancy founder Rebecca Hessel Cohen explained. “I have loved watching all the OOTD TikToks with LoveShackFancy and Kendra Scott over the last few years. Kendra Scott was very wise when deciding on the best fit for a jewelry collaboration, given the shift in our audience. Although the pieces sell out Quick online you can find them at LoveShackFancy and Kendra Scott.
Moda Operandi launches the Moda Surf club
Moda Operandi wants you to go to the beach – in its new version Surf fashion club looks of course. On April 11, the luxury retailer launched its holiday capsule collection (for the third year in a row), which features a host of summer offerings from 40 of the industry’s favorite brands, including House Of Aama, Rosie Assoulin, Diotima and Christopher Esbera. “Each brand worked closely with our team to design a total of 140 exclusive styles that capture the laid-back, colorful energy of summer life – from comfy tunics and crochet accents to sporty silhouettes with a touch of tie-dye,” the retailer’s boss explained in a statement. April Hennig.
Prada invited Scarlett Johansson to appear in its latest ad
On April 3, Prada discontinued the Galleria campaign led by Scarlett Johansson. “The campaign is a celebration of technique, an ode to the mechanism of action as the true engine of cinema and the actor’s talent,” we read within the press release. Directed by Jonathan Glazer, the photos capture the brand’s creative vision, showing Johansson leaving the soundstage with a beige Prada Galleria studded bag on her shoulder. “She is the Prada Gallery, rethought in both space and structure,” the brand captioned its Instagram photo seen above, highlighting the ad. “Just like an iconic actor, his personality can change both inside and out.” In addition to this tan iteration, limited edition bag collection includes models in soft full-grain calfskin and others decorated with handmade flowers.
Amelia Gray Fronts in the latest FRAME campaign
April 4 FRAME presented its summer 2024 campaign, in which Hamlin is the newest face of the Los Angeles-based brand. The series of risqué photos, shot by FRAME co-founder and CFO Erik Torstensson at West Hollywood’s famed Chateau Marmont, feature the runway figure regularly posing in (or in one case under) the brand’s fan-favorite denim. Indeed, in one shot (seen here), the 22-year-old is naked, wearing Slouchy Straight jeans on her as she lies on the bed. In the photos, however, pther wears a bikini bottom and a barely visible bikini top.
Miu Miu launches its 2024 handbag campaign
Miu Miu he always manages to recruit the industry’s most cutting-edge stars for his campaigns – and the latest one was no exception. The muse of handbag advertising for 2024? Gigi Hadid. The photos, described in a press release as “an ode to color, femininity and fashion,” were shot by world-renowned photographer Steven Meisel.
According to the statement, the campaign was inspired by Yevonde, a British photographer from the interwar period. “Yevonde’s works from the Nineteen Thirties are groundbreaking for his or her use of delicately nuanced and thought of colours, creating surrealistically perfect arrangements of models and high society elites in a utopian range of unrealistic props, hangings and foliage.” Miu Miu gave a nod to Yevonde’s signature aesthetic, showcasing Hadid’s photos with “saturated hues juxtaposed with soft porcelain pastels while maintaining a spontaneous, contemporary spirit.”
Shopbop celebrates its 25th anniversary
If you haven’t wished Shopbop a happy 25th birthday yet, now is the time to do so. This month, the online retailer marked the anniversary on April 4 with a lavish party in New York City — and celebrated that it happened. The unforgettable evening, held at Jean’s in NoHo, was attended by a host of incredibly popular influencers (and Shopbop muses), including Arielle Charnas, Remi Bader, Amy Julliette Lefévre, and Tara Moni. And this is not the end of birthday events. The seller will be in Miami from April 25-29 pop-up shop at Standard Miami Beach.
RIXO opens a pop-up store in New York
No plans for April 22? Here’s the idea: Be one of the first to see the grand opening RIXO pop-up shop, located in the heart of SoHo. In this gorgeous space, you can shop the brand’s playful, print-filled SS24 collection, as well as core styles and exclusive styles available exclusively at the New York store. “Orlagh and I are thrilled to bring our unique blend of British style and contemporary design to the vibrant New York City street, and we can’t wait to welcome loyal fans and newcomers alike to experience the magic of RIXO,” co-founder Henrietta said Rix in a statement. If you can’t get to this month, don’t worry: the pop-up will be available until June.
Gianvito Rossi celebrates 10 years of his Portofino sandal
Sandal season is (basically) here, so why not treat yourself to a new style – like Gianvito Rossi’s classic Portofino silhouette? To celebrate 10 years of the strappy heel style beloved by stars like Jennifer Lawrence and Kendall Jenner, the brand has launched limited collection.
The product range, which includes ten new leathers with a metallic effect, draws inspiration from the colorful city of Portofino. “The Portofino sandals embody the essence of my vision: the beauty that lies in simplicity and quality, as well as in attention to proportions,” said designer Gianvito Rossi in a press release. “Ten years later, our customers are still looking for it: I like to think that its lines have somehow outlasted time, becoming a treasured item that women can always have within reach in their wardrobes.”
Brunello Cucinelli launches a tennis collection
Brunello Cucinelli is the latest brand to join the ongoing tennis trend. This month, the fashion house resigned tennis capsule collection, which offers sporty style for women, men and children. In this first category, products that include striped V-neck sweaters, pleated miniskirts and poplin trousers combine fashion and functionality. Once you’re familiar with an assortment (or two), grab your racket and hit the court.
This article was originally published on
Credit : www.thezoereport.com
