AMC Networks — the company behind cable channel brands like AMC, IFC and Sundance TV, as well as streaming services like AMC+, Acorn TV and horror streamer Shudder — reported a 10 percent drop in third-quarter U.S. ad revenue to $133 million. reached the dollar. Friday. It cited “decline in linear ratings and a challenging ad market, partially offset by growth in digital and advertising revenue.”
Quarterly affiliate revenue fell 13 percent to $164 million, “due to a decline in core subscribers.”
After returning to streaming subscriber growth in the third quarter of last year after two quarters of decline, the company added nearly 200,000 subscribers to a total of 11.8 million in the latest quarter through the end of September, while By the end of June, the number was 11.6 million. .
The third quarter included an original series on AMC, starring Norman Reedus and Melissa McBride. Season 4 of Dystopian, starring Jennifer Connelly and David Diggs; And with Kristen Ritter and Kelly Hawes.
The company, led by CEO Kristen Dolan, is leaning toward data-led audience targeting for ad buying as marketing dollars shift from linear TV networks to ad levels introduced by streaming platforms. Keep moving. “This is a huge opportunity to finally swing the pendulum back from digital-first to traditional television as well as buying digital together to support advertisers’ efforts,” Dolan said earlier this year.
On Friday, it said: “As we operate this business in a complex and changing environment, we remain focused on our key strategic pillars of programming, partnerships and profitability. During the quarter, we Made significant progress in all three areas.
Dolan added: “We’ve also forged new and improved partnerships with major companies like Charter, Netflix, Amazon and others that are driving our company forward as we deliver consumer-specific, exclusive content across an expanding array of platforms. continue to deliver high-quality programming.”
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