The general consensus inside Palexpo — the vast, windowless space for watches and wonders — was that it was a far less sensational fair than usual. In conversations with others on the ground in Geneva, what I heard most consistently was that The releases were not so exciting., and were sometimes frustrating. The upside was that it was a slow and relatively low week for an industry that has been on the heater for a few years now.
I will admit the vibes felt better last year. Conversation became easy: everyone enthusiastically took to Rolex’s “puzzle dial” day date, while the smart crowd admired watches like A. Lange & Söhne’s Odysseus Chronograph and Chopard’s salmon-dial LUC 1860. .
And yet, looking back at the 2024 festival just days after the release was announced, I feel like some of the pessimists — myself included — were doing a bit of a disservice. Rolex gave us two mother-of-pearl dial Daytonas and it was a given! They are watches. Crazy. Meanwhile, people were upset about not getting Coke GMT from Crown. Then one We what Get from the Tudors use a lot of gilt. (The term used for pronunciation and text survives with a thin layer of gold). Maybe I like my gilt-freak style, but I thought the watch was cool. In fact, there was a lot to love this week. Here are some interesting watches – along with a bunch of miscellaneous silly stuff – that make me leave Geneva with a smile on my face.
Clocks in small. It’s mostly a nod to Cartier’s pint-sized Tank Louis and the Americans, but I’d happily stack them with Hublot’s new Mini Classic Fusion.
Hotel N’vy, where many journalists stay, is one of the strangest places I’ve been. Rooms feature therapeutic lighting that can be changed to any color to suit your mood. But what’s really strange is that the walls above the beds are painted with silly phrases like “All men dream too. Dreaming binds all men together” or “Happiness consists in it all.” A very strange dream.”
Credit : www.gq.com
